7 Tips for a Profitable, Systemised Business

Business Development Specialist - Ceebeks Business Solutions for GOOD
Every business has systems of some sort, but the difference between a good business and a poor one is how they are implemented.
When most business owners think of systems, they think of procedure manuals and don’t realise that this is a very small part of a larger puzzle. In many ways, business is like a jigsaw, but having the correct pieces jumbled up in the box doesn’t make sense. You need to get them out in the open and arrange them in the right way to see the full and complete picture.
Here are seven tips for a profitable, systemised business:  
1. Have an overall plan
The importance of a plan cannot be overstated. Whether building a house or a business, planning where you are and where you are going is critical to success. It should include all the important aspects of your business such as management structure, roles, responsibilities, measurement criteria and what the business is trying to achieve. Once finished, the plan should be widely available to your staff so they can get an understanding of the scope of your business.
2. Set policies to explain why
People are often happy to follow rules once they know why the rules are in place. As an example, in Australia, we stop on red lights and go on green lights. People know the consequences of not following these rules. It should be the same in business. Set the rules and explain why they need to be followed.
3. Use multimedia to document
Modern technology is a powerful tool for teaching and can be employed to help train your people much more effectively than written procedure manuals. Video, audio and screen capture technology such as Loom or Zoom can all be used to enhance the learning experience and get your people up to speed in the shortest time and for the lowest cost. In addition, team members will be more willing to review training if it is available in an easily accessible format.
4. Test and measure
All critical aspects of your business should be tested and measured. Most business owners look at their financial statements but they are the end result of many other processes in your business. For example, how effective is your spend on advertising? Is it generating leads that convert to actual sales? Where are your sales leads coming from, what percentage are converted, how many projects are finished on time and on budget, how much is it costing you to recover from mistakes and errors? All of these are important so you know what can be improved. If you are not measuring it, you cannot improve it.
5. Base rewards on outcomes
Incentive plans are an important part of keeping team members motivated and happy. I once heard a story about a business owner who called all the partners (mostly wives) of his sales team into the office and promised them an all-expenses-paid holiday for them and their families if sales targets were met. From that point on, the wives were asking their husband why they were home so early each day and why they weren’t on the golf course on the weekends selling more!
6. Get it right first
Many people think that the remedy for bad systems is to computerise, in the mistaken belief that computers make them more efficient. The computer industry has a term for this: GIGO – garbage in, garbage out. The fix for inefficient processes is not to make them faster using computers, it is to make them correct and then make them faster.
7. Ingrain in your culture
Good business systems will encompass every aspect of your business and become ingrained in your culture. From your paper filing to document management to statistics that measure success and even your accounting software, the business systems you put in place should be ever-present and every team member should be constantly aware of them. It is then that your business becomes a system and your people work the system.
Implementing systems does not come naturally to most people, but the investment in time will increase efficiency and free up the business owner’s time while making the organisation stronger and more profitable.
Just a few hours a week over a year or so can be all it takes to go from one of the pack to a standout in your field.
If you would like implement systems in your business but find it overwhelming and difficult to start call us today and we can map out a plan to get started and hold you accountable.

Chris Beks

Business Development Specialist - Ceebeks Business Solutions for GOOD

I love business and the ability to change people’s lives through them!

At Ceebeks Business Solutions for GOOD, we get up every morning to positively impact young families in business by making their businesses REALLY work so that we all make an even bigger impact together. The rewards that bring allow our team ('the fantastic five') to make small but powerful contributions to impact our local community, our country and the lives of those less fortunate around the world.

You see, something quite remarkable happens when we work together, for example, the gift of water is made when we prepare a tax return, the gift of a goat is provided when we help a new business start-up, the gift of shelter is forwarded when we organise a home loan. When we work together, we actually change the world!

I am a business development specialist with nearly 40 years’ experience, a CPA, an authorised representative of Avana Financial Solutions Ltd (Authorised Representative no. 231937) and a credit representative of Outsource Financial Pty Ltd (Authorised Representative no 396061). I have recently co-authored an International Best-Selling Book 'Legacy - The Sustainable Development Goals in Action' and in 2020 published my first book - 'Chasing the Dream! - How to Grow a Business in these Amazing Times', host a daily blog/vlog on our small business Facebook community group page 'Chasing the Dream, and with our Team run a monthly event for small business owners called 'The Chasers Meet-Up', where a guest speaker presents a topic and tips and strategies are openly shared.

In 2015, our business won the Change GPS International Member Firm of the Year and in that same year, I was a founding member of the Global Accounting Movement - Accountants for Good. We were recognised in 2016 by Steve Pipe in his international publication - The World's Most Inspiring Accountants and Featured in "The LinkedIn PlayBook" by world-renowned social media strategist and consultant, Adam Houlahan. In 2017, we were in the Top 25 Most Popular Accounting and Tax Services Award for search4accountants, B1G1 Business for Good Top 100 Giving Businesses in the World and a Semi-Finalist in the 2017 Victorian Regional Achievement and Community Awards. In 2018, we were an Australian Accounting Awards Finalist in "Community Engagement Program of the Year", a Semi-Finalist in the Victorian Regional Achievement and Community Awards 'South West TAFE & Deakin University South West Regional Achiever Award', a Nominee in the Victorian Regional Achievement and Community Awards 'Regional Development Victoria Business Achiever Award', and featured in the Top 25 Most Popular Accounting and Tax Services Award by search4accountants.

Ceebeks Business Solutions for GOOD