Consider how many emails you send in a day, in a week. I recently read that the average employee sends 35 emails a day (I think for me, it’s probably more than that!)
Those 35 emails equate to more than 12,500 marketing opportunities in a single year!
Your email signature is a great piece of marketing real estate. Are you using yours to best effect?
7 savvy ways to use your email signature for good, not evil:
1. Give away something for free
Giving away your knowledge for free is one of the best ways to build your credibility and cement your place as a trusted expert. Your freebies could come in the guise of a free e-book, a tool, free software or a free trial of your product or service, all of which can be promoted in your email signature.
2. Social media links
If your organisation is active on social media (and it should be), add links to those profiles in your email signature. It’s a great way to build your online community and help explain what your business is all about.
Emails are a great way to introduce more people to your blog. A brief line – perhaps the title of your latest blog – with a link to the actual blog is all you need.
Are you speaking at an event or conference? Or are you organising a workshop or attending a trade show? Promote this in your email signature, perhaps with a link to the relevant website or social media page.
Has a client or customer said something wonderful of late? Tell the world by including that testimonial in your email signature (with permission, of course).
6. Company updates
Have you received an award? Have you hired a gun new professional? Have you just completed a major project? Build credibility by showing your email recipients that you’re doing exceptional work.
7. Promotional videos
Video is where it’s at right now. If you have invested in a promotional video, embed a link into your email signature to help spread the word.
- Always ensure your email signature information and content is up to date. Out of date information is a very shoddy look!
- Ensure your signature is professional and clean and that it clearly reflects your corporate branding.
- Long disclaimers on email signatures can be a turn off. Unless you have a legal reason to incorporate a disclaimer, consider ditching it or perhaps including a link to the longer version.
To get in touch with me, email Karen@o2media.com.au